About us
A manufacturing house, first. A jeweller, second.
We are a Marwadi family from Rajasthan — goldsmiths for over a hundred and thirty years. Our artisans come from across India, each skilled in a different tradition — kundan from Bikaner, meenakari from Jaipur, filigree from Cuttack, temple work from the South. Together, they manufacture every type of gold jewellery made in India, all under one roof.
Because we manufacture rather than buy in, the chain between our workshop and your hand has one link instead of five. That is the whole of our advantage, and it is a structural one: the cost you pay for the making of a piece is a fraction of what the market charges, and every rupee of it is itemised.
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The difference
Four things nobody else will put in writing.
Each of these is a number or a document, not a sentiment.
Among the lowest making charges in India
We own the entire production chain — from casting to photography. No middleman, no subcontractor, no retail margin. The saving is structural, not promotional.
Transparency you have not been offered before
Every piece ships with a QR-coded identity card listing purity, weight, and stone detail. Scan it and the data comes back from us, not from the retailer.
Made end to end, under one roof
Nine production stages — from CAD to photography — happen in our own facility, by artisans we trained. No stage is subcontracted. You are welcome to see any of them.
No exposure to the gold rate
You buy the gold at the day’s rate. Our charge is only for the making: a percentage of the metal weight, not of its value. When gold rises, your making cost does not.
Transparency
What the card looks like, and what it means.
Identity card · No. 041
Scan to verify from our server
Making-charges comparison
| Market | At our house | |
|---|---|---|
| Making charge | High & opaque | Low & itemised |
| Gold rate exposure | Blended into price | Day’s rate, separate |
| Purity guarantee | Verbal | QR-coded card |
| Stone certification | Rare | Every piece |
| Workshop access | Never | Open invitation |
The bespoke atelier
Five steps from your brief to your hand.
Consult
Tell us what you want — a sketch, a photograph, a family piece to remake. We listen first.
Design
Our CAD team renders the piece in 3D. You approve the design, the metal, the stones, and the weight before we cut.
Make
The piece is made in our own facility, by artisans we trained. You receive photographs at every stage.
Certify
Hallmarking, stone grading, weight verification, QR-coded identity card — every claim is documented.
Deliver
Tamper-proof packaging, a signed certificate of authenticity, and a lifetime of aftercare.
“Five generations, and not one of us became a trader. We stayed at the fire.”
Assurance
Three guarantees, in writing.
GIA / IGI certified stones
Every diamond and precious stone ships with a third-party grading report. No in-house grading, no approximations.
BIS Hallmarked gold
Every gram is hallmarked by the Bureau of Indian Standards. The purity you are told is the purity you get.
Lifetime aftercare
Cleaning, polishing, re-plating, minor repairs — complimentary for the life of the piece. Major repairs at cost.
AI Visual Search
Upload an inspiration, find the craft.
Drop a photo — from Pinterest, Instagram, or your family album — and we’ll match it to pieces in our catalog or help you commission something similar.
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JPG, PNG, or WebP
Upload a photo of jewellery you admire — from a magazine, Pinterest, Instagram, or a family album. We’ll analyse the style and match it to pieces we can make.
AI Piece Estimator
Describe it. Get an instant estimate.
Tell us what you want in plain language — “a kundan choker for my wedding”, “simple gold bangles for daily wear”, “polki haar like my grandmother’s” — and we’ll generate a specification sheet instantly.
Try these
Your specification sheet will appear here.
Every collection, every tradition — in one place.
See the full catalogConcierge
Questions we are asked most.
If your question is not here, call or write. We reply within the hour during business hours.
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